DIGITAL +
AFRICA
CASE STUDIES
90% of marketing budget get wasted on the wrong mechanic & audience targeting. we make it our mission to find the right one.
CASE STUDY: WHATSAPP
DIGITAL +
AFRICA
With the festive seasons in mind, a renowned juice brand explored creative avenues to captivate Shoprite shoppers and drive sales within their stores.
Target audience: Shoprite shoppers
Campaign Duration: 2 Months
SOLUTION
A WhatsApp competition line with instant micro rewards.
Campaign Results
We integrated an AI that read every till slips to detect if the shopper had purchased the Juice brand, duplicate or fake till slips.
Mobile Mechanic
Shoppers had to upload a picture of their till slip on the WhatsApp chatbot line proving purchase to automatically enter the competition to win their share of R500K in prizes.
Media Support
In-Store Media: Shoprite Till Slip Ad
Paid Media: Social Media
Mobile Media: Bulk SMS
Engagement Rate
Competition Entries: 211K+ Shoppers
Engagement: 977K+ Till Slip Upload
Campaign ROI
Sales: R10m (in 2 months)
Social Media Fan Growth: 11K+ Additional Fans
CASE STUDY: SOCIAL MEDIA LIVE
DIGITAL +
AFRICA
In an effort to boost sales of mobile prepaid plans, a prominent mobile operator sought to regain relevance among the younger audience, who had gradually lost interest in their offerings.
Target audience: Youth Segment
Campaign Duration: 3 Months
SOLUTION
Palm TV+ is a digital broadcaster that streams influencer talk shows and podcasts across multiple digital platforms (including celebrities' social media accounts, brand pages, and websites) and extend their reach to digital out-of-home screens (such as taxis, buses, taxi ranks, and shopping malls.)
Campaign Results
Lasizwe and Carpo, a captivating personality, hosted a weekly livestream broadcast on Palm TV+, actively engaging with young entrepreneurs and creating an exciting interactive experience.
Mobile Mechanic
To participate in the draw and receive a video call during the show, shoppers were required to buy airtime during the season and dial a free USSD code, entering their unique code. The announcement of winners took place during the live broadcast.
Media Support
Paid Media: Social Media
Digital PR: Influencers posts.
Mobile Media: Bulk SMS
Engagement Rate
Competition Entries: 500K+ Shoppers
Engagement: 20M+ views
Campaign ROI
Sales: 279K+ new sim card sold
Social Media Fan Growth: 50K+ Additional Fans
CASE STUDY: SOCIAL MEDIA LIVE
DIGITAL +
AFRICA
a renowned global coffee brand aimed to create virtual consumer engagement, encouraging continued coffee purchases for home consumption amidst lockdown.
Target audience: LSM 5-10
Campaign Duration: 3 Months
SOLUTION
Palm TV+ is a digital broadcaster that streams influencer talk shows and podcasts across multiple digital platforms (including celebrities' social media accounts, brand pages, and websites) and extend their reach to digital out-of-home screens (such as taxis, buses, taxi ranks, and shopping malls.)
Campaign Results
Enhle Mbali, a captivating personality, hosted a weekly livestream broadcast on Palm TV+, actively engaging with the weekly winners and creating an exciting interactive experience.
Mobile Mechanic
To participate in the draw and receive a video call during the show, shoppers were required to purchase the popular coffee from stores and dial a free USSD code, entering their unique code. The announcement of winners took place during the live broadcast.
Media Support
Paid Media: Social Media
Digital PR: Influencers posts.
Mobile Media: Bulk SMS
Engagement Rate
Competition Entries: 300K+ Shoppers
Engagement: 5M+ views
Campaign ROI
Sales: R50m (in 3 months)
Social Media Fan Growth: 29K+ Additional Fans
CASE STUDY: INTERACTIVE VOICE RECORDING
DIGITAL +
AFRICA
A Traditional food brand wanted digital ways to educate mothers in low LSM segment about recipes and offer instant prizes.
Target audience: LSM 1-3 Moms
Campaign Duration: 3 Months
SOLUTION
A Voice-based competition line with instant micro rewards.
Campaign Results
We integrated USSD and an intelligent call-back voice prompt service that took mothers through an audio-based competition in their local vernacular language.
Mobile Mechanic
Moms had to dial a free USSD code (*120*KNORR) and receive a call back from the brand to challenge their cooking skills and win airtime, data and coupons.
Media Support
Mobile Media: Please Call Me + Bulk Voice Call
Paid Media: Social Media
Engagement Rate
Competition Entries: 150K+ Moms
Engagement: 587K+
Winners: 5,870
Campaign ROI
Sales: R5m+ Uplift (in 3 months)
Referrals: 11K+ Friend Referrals.
CASE STUDY: INTERACTIVE VOICE RECORDING
DIGITAL +
AFRICA
A well-known deodorant brand introduced a new line of products for men and sought to boost engagement, brand loyalty, and product trial through the use of mobile coupons.
Target audience: LSM 1-5 Males
Campaign Duration: 1 Month
SOLUTION
A completely free voice call line customers
could use to call their loved ones without airtime.
Campaign Results
We leverage the power of word-of-mouth recommendations to drive the campaign and enable users to make free calls to their loved ones without using up any of their mobile phone minutes.
Mobile Mechanic
A similar concept to "Please Call Me" was utilized, where shoppers were required to dial *120*FriendNumber# to access a free call line and communicate with their loved ones for a limited time of one minute. Before making the call, customers were greeted with a message encouraging them to try out the deodorant brand with a 5% discount coupon SMS code.
Media Support
Mobile Media: Please Call Me + Bulk SMS
Paid Media: Social Media
Engagement Rate
Competition Entries: 30K+ shoppers
Engagement: 60K+ calls initiated in 3 days
Campaign ROI
Sales: 13K+ Mobile Coupons Issued
Referrals: 10K+ Friend Referrals.
CASE STUDY: BULK SMS WITH VIDEO
DIGITAL +
AFRICA
A prominent car brand introduced a new series and looked to generate leads for test drives and eventual car purchases.
Target audience: LSM 5-8
Campaign Duration: 2 Months
SOLUTION
Bulk SMS video ads to mobile users within a 10-kilometer radius of car dealerships, targeting individuals with an average monthly income of > R10,000
Campaign Results
Leveraging Vodacom's opt-in database of 10 million+ users, we were able to segment and target individuals with smartphones and mobile data connections who have a monthly income of over R10,000 for our campaign
Mobile Mechanic
Direct bulk SMS to segmented audience on Vodacom network.
Media Support
Mobile Media: Bulk SMS
Engagement Rate
Competition Entries: 143K+ shoppers
Engagement: 9K+ video views
Campaign ROI
Conversion: 1K drive test leads
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